Why Blog? What Are the Benefits of Blogging?
It is no secret that blogging can be a powerful tool for any business. But what if you don’t know where to start or wondering if it is even worth it when you’re already time-poor? This blog will cover the key benefits of having a small business block as part of your online marketing strategy and what key things to keep in mind when creating blogs to use.
There has never been a better time to include blogging in your marketing strategy. Blogs drive traffic and help businesses build trust with potential customers. Almost 4 billion people are connected to the internet. The best way to drive some of these internet users towards your website is to utilise a blog. Blogging frequently is a relatively easy, inexpensive way to enhance your inbound marketing efforts. If done right can repay your efforts in more ways than you might expect.
How Does a Blog Benefit a Small Business?
Consistent blogging is one of the most practical ways to increase brand awareness and improve overall SEO efforts. Blogging is a relatively inexpensive way for small businesses owners to drive traffic to their site, strengthen inbound marketing efforts and attract more prospective customers. The more relevant traffic landing on your website, the greater the chances you have of building a trusted customer base. The bigger your audience, the more opportunities to convert them into customers and keep them returning to your website or business premises.
The core four benefits to blogging are:
- It helps drive traffic to your website
- You can repurpose blog content for social media
- It produces long-term results
- It helps with SEO and marketing
Having a blog also has the additional benefit of communicating with your target audience more personally. People buy from people, not just from businesses. So if you tailor your blog to let your personality shine through, you are connecting on a much deeper level with your target audience.
How To Get Started Blogging: The Pete Method
Pete? Do you mean the bloke from the darts team? No, not that Pete, Pete is a method I use when I am creating new content for my website and all the content I create has to pass this method:
What is the purpose of the blog? Is it serving a specific need, or is it just the ramblings of what is in your head on that day? Blogs should always have a purpose: inform, share an update, or help bring more traffic to your website.
Engaging content is finding the balance between being informative and ensuring that you are not boring your readers to death. Don’t be afraid to inject light humour into your blogs. I say light; remember, not everyone will find your version of humour funny so ensure it is kept to the light-hearted end of the spectrum!
*see also educational below for further engagement points surrounding sales/informative posts.
Are you basing the content of the blog on facts or just made up scenarios? ALL content on your website should be based on building trust with your target audience. Opinions are OK so long as they fit with the overall basis of the content, for instance, sharing your view on a product or why you think that the product is super awesome. But be sure to base it on actual experiences and facts over made up opinions.
Ensure to add citations or links to relevant content to back up any figures or articles that strengthen your viewpoint to help build that trust between your business and your readers.
Blogs should provide the right balance between answering questions and information on your business or particular skill set. As a rule, I always say that blogs should never be about sales. So if your blogs have the sole purpose of selling a product or service without providing any informational value – then it should never be on your website. People do not want to be sold to – it is just a fact of how we are as consumers; we want to control our decision-making and not feel like we are being sold to or backed into a corner.
How Often Should You Be Updating Your Blog?
Now you know my Pete Method that I use, you should know or at least have a good idea of the structure and style of your blog. Updating your blog regularly is a must if you want a boost for SEO and showing that your business is active to any website users, but how often is all down to your business style and type. There is one HUGE factor when it comes to updating your blog, however – quality. Quality and consistency pretty much are the backbone of SEO and marketing. So before you rush out and think about adding a blog a day about any old random subject, make sure that the content you are uploading is:
- Relevant: to your business and industry
- Good quality: quality over quantity
- On brand: tone of voice, images etc
- Linked to at least one other blog on your website
The Benefits of Blogging for Small Businesses Summary
Blogging for your small business has many benefits but it is key to remember that just blogging about old thing will not reap rewards. Remember to try to keep it professional as much as possible and allow your business and personal personality to shine through. If you are struggling to create blogs for your website get in touch I can offer both advice and services that will allow you to get started blogging for your business and see the benefits of doing so.
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